The next evolution of agentic marketing

The gap between what you're spending and what you're achieving has never been wider. Omnicom and Adobe are changing that with an Agentic Operating Model that transforms how enterprises plan, create, activate, and measure customer experiences at scale.

Preconfigured for

Automotive

Financial Services

Pharma

Retail

AI Agentic Operating Model

Not just another

AI tool

Enterprise growth demands more than another standalone solution.

Omnicom and Adobe have teamed up to solve the integration problem most brands face. Rather than assembling a dozen point solutions that operate in silos, the AI Agentic Operating Model provides an integrated ecosystem where industry expertise meets technical architecture. The solution is a unified operating model — built on Adobe technology and deployed within your environment — that orchestrates end-to-end marketing workflows through integrated data, orchestration, and agentic intelligence.

Acxiom Real ID
Integrated with the industry's highest-fidelity privacy-first identity foundation: 2.6 billion verified global IDs, enriched with trillions of cultural, media, and commerce signals. A single source of truth across every team, from brief to outcome.
Specialized Agents for Real Workflows
Enjoy the combined forces of both Adobe and Omni’s enterprise marketing AI agents. Coordinated across complex tasks, they make good on the promise of true automation.
A Powerful Partnership

Why Omnicom
& Adobe?

Managed Service Offering

This isn’t just about technology. It’s about building a partnership for the future. As a managed service, Omnicom teams work with you to establish and evolve successful outcomes beyond delivery.

Industry Specialization

Other AI tools are built as a one-size-fits-all. This solution arrives preconfigured for your industry. It’s designed from the ground up for Automotive, Pharma, Financial Services, and Retail — with industry-specific workflows, compliance requirements, data architecture, and channel configurations already built in.

End-to-End Integration

Unify the entire marketing journey in a single, production-ready platform. From strategy, creative development, channel orchestration, campaign activation — all the way through to measurement and attribution. This isn’t integration in theory. Every step of the workflow is connected, governed, and built to move together.

Purpose-Built for Your Industry

Arrives fluent in your business

Real change arrives preconfigured. A purpose-built platform with industry workflows, compliance requirements, and data architecture already embedded. This isn't about speed alone. It's about accountability. As a managed service model, Omnicom owns the outcome as we have with clients in Automotive, Pharma, Financial Services, and Retail for decades. That experience, along with Adobe's enterprise AI marketing capabilities, makes this offering truly unique.

Automotive
Zero to revolutionary in weeks, not months. Real-time inventory signals drive creative production and activation. National campaigns and dealer-level execution move in sync.
Pharma
With Omnicom and Adobe, results don’t vary. MLR governance isn't a checkpoint. It's embedded in the workflow. AI-generated content is produced, reviewed, approved, and activated within a single governed pipeline.
Financial Services
Putting money where our model is. FINRA compliance lives in the AI layer. Marketing optimization happens within regulatory guardrails, not despite them. Red Oak integration connects the workflow to existing compliance infrastructure.
Retail
Buy one, get the only one you’ll ever need. Retail moves at the speed of customer behavior. Connect real-time shopper signals to campaign creation and channel orchestration — so personalization happens at scale, across every touchpoint, in real time.
Industry Intelligence

Featured Insights

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Preparing for an Agentic Marketing Operating Model

Rethinking the Marketing Operating Model: Shifting the Center of Gravity Toward the Customer

The New Operating Model: How Agents and Humans Win Together

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Evolve with Us

This is the future. Let’s talk about transforming your business together.

Begin the conversation, Find us at Cannes.
Let's Talk

Begin the conversation, Find us at Cannes.