Human & AI Collaboration

Unlock the future of work—where empowered teams, intelligent processes, and AI agents unite to drive agility, innovation, and scalable growth.

Human + AI Collaboration

Realize the Tangible Value of Agentic Collaboration

Real transformation isn’t about replacing creativity or strategic thinking with AI—it’s about amplifying it.

Marketers evolve from “doing” the routine work to designing and supervising the AI agents that do it, while people stay firmly in the driver’s seat.

Omnicom helps clients redesign their operating model so AI handles governance, compliance, routing, and optimization—the high-volume, repetitive work—freeing teams to focus on strategy, creativity, and the judgment calls only humans can make, all orchestrated by Omni and powered by Adobe technology.

Amplified Creativity

AI-native tools help creative teams move 25 to 55 percent faster while preserving craft and originality.

Agentic Operations

Autonomous agents handle routine decisions at machine speed while keeping humans in control of strategy.

Change-Ready Teams

Upskilling and new operating models build trust in automation as an enabler, not a threat to creativity.

Why Omnicom?

We design operating models where people and AI genuinely work in concert.

Not bolted on—integrated at the architecture level.

Omni, our proprietary orchestration platform, sits at the center of the ecosystem, coordinating Adobe Workfront for creative and content orchestration, Acxiom’s identity infrastructure, autonomous agent systems, and Omnicom’s media and commerce buying power. Adobe GenStudio, Artbot, and Firefly extend AI-driven production velocity, while Workfront keeps every team—brand, agency, regional—moving in rhythm. Clients move from fragmented tools and manual handoffs to a connected model where AI compounds human judgment instead of replacing it.

Faster Realization

Teams reach strategic objectives faster with standardized, AI-orchestrated workflows.

Higher Adoption

Workfront adoption grows as teams embrace tools that make their work easier, not harder.

Change Readiness

Teams reach high change readiness through structured upskilling and enablement.

Compliance at Speed

Real-time, AI-enabled governance replaces slow, manual post-review cycles.

Connected Collaboration

Agency and internal teams integrate into unified workflows with clear SLAs and accountability.

Scalable Growth

Agentic systems free teams to focus on strategy while AI handles routine, high-volume work.

Our Proprietary Solutions

Omni — Central Orchestration

Omni is Omnicom’s proprietary platform, orchestrating intelligence across creativity, media, commerce, and measurement. Every stage keeps a human clearly in control of strategy.

Omni is backed by Adobe Workfront; the world’s most comprehensive identity and data infrastructure, with 2.6 billion+ verified IDs and trillions of signals via Acxiom; autonomous agent systems that handle routine decisions at machine speed; and the world’s largest media and commerce buying power, at $73.5 billion in annual capacity. Together, Omni gives empowered teams a single system that doesn’t just process marketing—it thinks alongside them.

Industry Intelligence