May 6, 2026
Preparing for an Agentic Marketing Operating Model
There is a moment happening right now in marketing. In nearly every conversation with CMOs and marketing operations leaders, the vision sounds the same. Agents that surface market opportunities in real time. Agents that recommend where to invest. Agents that generate briefs, orchestrate campaigns, and even produce content. The promise is real. And in controlled […]
April 21, 2026
Omnicom Expands Adobe Partnership to Drive Industry-Specific AI-Powered Marketing Transformation
NEW YORK, April 21, 2026 — At Adobe Summit, Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced an expansion of its long‑standing global partnership with Adobe to co‑develop an enterprise‑grade, industry‑specialized AI Agentic Operating Model solution. Omnicom will bring this solution to market by integrating Omni, its proprietary marketing and sales platform, […]
April 13, 2026
Stop Implementing Features. Start Measuring Outcomes
Most marketing technology implementations fail to deliver their promised ROI, not because the platforms lack capability to demonstrate value, but because implementation lacks a measurement strategy. You demo features. You build workflows around what’s possible. You train teams. You go live. And then, months later, when leadership asks “Did this actually move the needle?”, you’re […]
April 1, 2026
Omnicom’s Transformation Consultancy Strengthens Capabilities with the Launch of Unified Adobe Practice
NEW YORK, April 1, 2026 — Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced that Credera, its transformation consultancy, has launched a comprehensive Adobe practice designed to meet the evolving needs of enterprise organizations. Nik DeBenedetto, former CEO of LeapPoint, which Omnicom acquired in 2024, will lead the Adobe practice as […]
March 25, 2026
Your Tool Isn’t Broken. Your Inputs Are.
Marketing leadership is under intense pressure. Deliver content faster, more efficiently, more personalized, and across larger scale all while managing competing priorities, scaling creative teams, ensuring brand compliance, and optimizing content velocity. To do this, we hear a repeated conversation from marketing operations leaders: “We already know we need to optimize our content supply chain, […]
February 2, 2026
Stop Guessing Where to Start. Build the Roadmap First.
Most marketing organizations I meet with know something isn’t working. Campaigns take too long to launch. Technology investments aren’t delivering the efficiency or insight they promised. Teams are buried in manual work across too many disconnected tools, or processes feel messy, undefined, and inconsistent. At the same time, leadership is demanding a clearer path to […]
December 3, 2025
Rethinking the Marketing Operating Model: Shifting the Center of Gravity Toward the Customer
For years, marketing organizations have been chasing the idea of integration. Leaders call for it in town halls. Teams build frameworks, workflows, and playbooks for it. Vendors promise to automate it. And nearly every reorganization includes a slide about “breaking down silos.” Yet the lived experience inside most marketing teams is remarkably unchanged. Everyone is […]
October 2, 2025
How Adobe’s AI Agent Orchestrator Is Rewriting the Rules of Customer Experience
The pressure for marketers to deliver personalized experiences is at an all-time high. But here’s the catch: research shows most marketers overestimate how well they actually know their customers. While brands pour resources into personalization, consumers often find these efforts irrelevant—or worse, intrusive—and are increasingly hesitant to share their data. Yet, paradoxically, these same shoppers […]
September 26, 2025
There’s No Hub Like Content Hub: Making Adobe’s Content Hub Feel Like Home
Adobe Experience Manager Assets has long been a leader in digital asset management (DAM). Few platforms rival its ability to manage, organize, and govern images, videos, and documents at scale. However, not every organization requires the full suite of AEM’s features. For many users, the main goal is to simply search, view, and download assets—without […]
September 16, 2025
Experimenting with AI Search: What ChatGPT, Claude, and Gemini Taught Me About Brand Visibility
Setting the Stage: SEO Is Not Enough Anymore Over the past decade, brands have poured resources into SEO, content strategy, and personalization to gain visibility across digital channels. But the landscape is shifting fast. Before users hit your site, AI assistants might already be shaping their perception of your brand. AI assistants like ChatGPT, Claude, […]
