July 1, 2026
10 Key Takeaways from Cannes Lions 2026
Every year, Cannes Lions reveals where the marketing industry is headed. This year, one message rose above the rest: the conversation has shifted from what AI can do to how organizations need to operate. Yes, generative AI is producing content faster. Yes, autonomous agents are becoming more capable. But the recurring theme across the Croisette—from […]
June 4, 2026
The Anatomy of an Agentic Marketing Operating Model
Walk into ten enterprise marketing organizations today and you’ll hear three words used interchangeably: agentic capabilities, agentic workflows, agentic operating model. Vendors use them interchangeably too — sometimes accidentally, often deliberately, because the conflation sells more software. They sound like the same thing. They are not. And the confusion is costing leaders real money — most […]
June 4, 2026
The New Operating Model: How Agents and Humans Win Together
Last month, a client said something that stuck with me. “We know we need to take advantage of agentic AI. I’m just terrified we’ll automate away the thinking.” She was expressing the right concern. But she was looking in the wrong direction. The risk isn’t that AI agents replace your team’s thinking. The risk is that your […]
May 6, 2026
Preparing for an Agentic Marketing Operating Model
There is a moment happening right now in marketing. In nearly every conversation with CMOs and marketing operations leaders, the vision sounds the same. Agents that surface market opportunities in real time. Agents that recommend where to invest. Agents that generate briefs, orchestrate campaigns, and even produce content. The promise is real. And in controlled […]
April 21, 2026
Omnicom Expands Adobe Partnership to Drive Industry-Specific AI-Powered Marketing Transformation
NEW YORK, April 21, 2026 — At Adobe Summit, Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced an expansion of its long‑standing global partnership with Adobe to co‑develop an enterprise‑grade, industry‑specialized AI Agentic Operating Model solution. Omnicom will bring this solution to market by integrating Omni, its proprietary marketing and sales platform, […]
April 13, 2026
Stop Implementing Features. Start Measuring Outcomes
Most marketing technology implementations fail to deliver their promised ROI, not because the platforms lack capability to demonstrate value, but because implementation lacks a measurement strategy. You demo features. You build workflows around what’s possible. You train teams. You go live. And then, months later, when leadership asks “Did this actually move the needle?”, you’re […]
April 1, 2026
Omnicom’s Transformation Consultancy Strengthens Capabilities with the Launch of Unified Adobe Practice
NEW YORK, April 1, 2026 — Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced that Credera, its transformation consultancy, has launched a comprehensive Adobe practice designed to meet the evolving needs of enterprise organizations. Nik DeBenedetto, former CEO of LeapPoint, which Omnicom acquired in 2024, will lead the Adobe practice as […]
March 25, 2026
Your Tool Isn’t Broken. Your Inputs Are.
Marketing leadership is under intense pressure. Deliver content faster, more efficiently, more personalized, and across larger scale all while managing competing priorities, scaling creative teams, ensuring brand compliance, and optimizing content velocity. To do this, we hear a repeated conversation from marketing operations leaders: “We already know we need to optimize our content supply chain, […]
February 2, 2026
Stop Guessing Where to Start. Build the Roadmap First.
Most marketing organizations I meet with know something isn’t working. Campaigns take too long to launch. Technology investments aren’t delivering the efficiency or insight they promised. Teams are buried in manual work across too many disconnected tools, or processes feel messy, undefined, and inconsistent. At the same time, leadership is demanding a clearer path to […]
December 3, 2025
Rethinking the Marketing Operating Model: Shifting the Center of Gravity Toward the Customer
For years, marketing organizations have been chasing the idea of integration. Leaders call for it in town halls. Teams build frameworks, workflows, and playbooks for it. Vendors promise to automate it. And nearly every reorganization includes a slide about “breaking down silos.” Yet the lived experience inside most marketing teams is remarkably unchanged. Everyone is […]
