September 9, 2025
The Human Imperative: Preserving Authenticity in an AI-Driven World
Introduction: The Paradox of Scale For marketing and creative leaders, the promise of AI is impossible to ignore. AI tools can now produce a staggering amount of content in seconds. Creative professionals can build campaign assets including copy, images, and even videos at the push of a button. In an era where 96% of marketers […]
August 19, 2025
The Rise of the Creative Engineer: A New Role for a New Era of Creative Operations
You’ve likely felt the shift in how creative and marketing work gets done. Deadlines are shorter. Channels are multiplying. Personalization is the new standard. And now AI is adding fuel to the fire, offering new ways to create but also introducing new risks and complexities. Traditional creative workflows such as manual reviews, fixed timelines, and […]
August 12, 2025
To Edge or Not to Edge: Evaluating Adobe’s Edge Delivery Services for Your AEM Strategy
If you work with Adobe Experience Manager, you’ve probably heard of Adobe Edge Delivery Services (EDS). Introduced at Adobe Summit 2023, EDS was designed to streamline web delivery by reducing backend complexity and minimizing the need for highly specialized development. Despite its promise, adoption of EDS has been more gradual than expected. In my experience, […]
August 7, 2025
Bridging the Strategy-Execution Gap: Why Modern Marketers Need Workfront Planning
Despite the time and resources organizations invest in developing strategic plans, the path from big idea to tangible results is rarely straightforward. The numbers tell a sobering story: only 2% of leaders feel confident they’ll achieve all their strategic goals, and just one-third believe their organizations are good at implementing what they set out to […]
July 22, 2025
Closing the Addressable Content Gap: How Adobe GenStudio Enables Scalable Content Production and Orchestration
The ability to produce high-quality, personalized content at scale is no longer optional, it’s a strategic imperative. Yet most organizations struggle to meet the demands of paid media personalization due to siloed workflows, outdated tools, and a lack of scalable creative infrastructure. This disconnect is multi-dimensional. It’s not just a volume problem where creative teams […]
July 17, 2025
The Creative Shift – People, Process, and Technology in the Age of Generative AI
The rise of generative AI (GenAI) marks a transformative moment for creative professionals across industries. From design and writing to video production and brand storytelling, GenAI is reshaping how ideas and content are generated, refined, and delivered. But amid the excitement and innovation lies a critical tension: will AI augment or automate creativity?This article explores […]
July 8, 2025
Dynamic Modular Content: The Future of Personalization in Marketing
According to a 2024 Statista report, 76% of consumers expect brands to understand their needs and expectations. Yet only 34% of marketers feel they have the tools and data to personalize at scale. The gap is clear, and the solution is equally so: brands must adopt agile content strategies that can adapt to the individual, […]
July 1, 2025
Why the Future of Content Depends on Connected Work—and Curious Teams
The demand for personalized, high-quality content is skyrocketing, but most marketing organizations are still struggling with legacy processes, siloed teams, and disconnected tools. This mismatch creates a bottleneck in delivering content that resonates at scale. At the same time, there’s increasing pressure on teams to incorporate GenAI into creative production. While tools like Adobe GenStudio […]
March 17, 2025
LeapPoint Named 2025 Adobe Digital Experience GenStudio Partner of the Year – Americas and the 2025 Adobe Digital Experience Partner of the Year – UK&I
RESTON, VA., March 17, 2025 – LeapPoint, an OPMG company and a leading digital advisory firm, today announced it has been recognized as the 2025 Adobe Digital Experience GenStudio Partner of the Year – Americas and the 2025 Adobe Digital Experience Partner of the Year – UK&I. Adobe’s Digital Experience partner awards honor companies that […]
September 27, 2024
Omnicom Acquires LeapPoint, Creating Leading End-to-End Content Supply Chain Solution
New York, NY | September 27, 2024 – Omnicom (NYSE: OMC) today announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle. The move is part of OPMG’s strategic efforts to offer the industry’s most comprehensive […]
