The demand for personalized, high-quality content is skyrocketing, but most marketing organizations are still struggling with legacy processes, siloed teams, and disconnected tools. This mismatch creates a bottleneck in delivering content that resonates at scale. At the same time, there’s increasing pressure on teams to incorporate GenAI into creative production. While tools like Adobe GenStudio […]

RESTON, VA., March 17, 2025 – LeapPoint, an OPMG company and a leading digital advisory firm, today announced it has been recognized as the 2025 Adobe Digital Experience GenStudio Partner of the Year – Americas and the 2025 Adobe Digital Experience Partner of the Year – UK&I. Adobe’s Digital Experience partner awards honor companies that […]

New York, NY | September 27, 2024 – Omnicom (NYSE: OMC) today announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle. The move is part of OPMG’s strategic efforts to offer the industry’s most comprehensive […]